The legendary round-the-world sailing event and its premier partner will focus on a broad range of initiatives to promote the restoration of ocean health, embedding sustainability in all event operations. As part of this cutting-edge ‘Racing with Purpose’ initiative, the partners have committed to a comprehensive action plan to initially:
Johan Salen, Managing Director of The Ocean Race, said: “Through this partnership with 11th Hour Racing, and by harnessing the power of sport, we are using our collective global influence and extensive networks to reach millions of people to affect meaningful, long-term change for ocean health.
“The sailing community has a deep connection with the sea so it’s natural that we would work together to safeguard its future. The integration of our collective vision within every area of our operations will engage and inspire the wider sailing community, teams, our stakeholders and suppliers, future host cities, schoolchildren and, of course, the race fans to take decisive action on this urgent issue.”
11th Hour Racing works with the sailing community and maritime industries to advance solutions that protect and restore the health of our oceans. The renewed and expanded partnership builds on the momentum of the multi-award winning Sustainability Programme, featured in the past edition of the race, of which 11th Hour Racing was the Founding Principal Partner.
“11th Hour Racing has developed an impact-driven model with sustainability at the core of all of its programs,” said Wendy Schmidt, Co-founder of 11th Hour Racing and President of The Schmidt Family Foundation. “During the last edition of this iconic race around the planet, we raised visibility with the race crews, fans and students all over the world about the breadth of issues threatening the oceans and innovative solutions to address them, some that we already can put into practice. These efforts were a powerful catalyst for positive action.
“This is a unique opportunity to create a coalition between sport, business, and policymakers.
Together, we have the power to deliver science and sustainability through the platform of sport. 11th Hour Racing is excited to continue its collaboration with The Ocean Race to create one of the most forward thinking and unique sport sponsorships of our time.”
The Ocean Race Summits will create a platform that uses a mix of storytelling and groundbreaking announcements to help advance solutions to environmental issues. Industry-led Innovation Workshops will explore ways to evolve business models and reduce impact on the environment.
Growing the Learning Programme, used during the previous race by more than 110,000 children in 41 countries, a new science and sailing module will be launched later in the spring. This will provide the next generation with the tools to become future ocean advocates.