17 February 2023
Emirates, the world’s largest international airline, announces it will be the first-ever Title Partner of one the world’s most successful sailing teams, Emirates Great Britain SailGP Team in a three-year sponsorship deal.
Under the agreement, Emirates will become the sailing team’s first-ever Title Sponsor starting with the KPMG Australia Sail Grand Prix on Sydney Harbour, taking place 18 & 19 February 2023.
Emirates’ signature “Fly Better” logo will be visible on the Great Britain F50 race boat, with prominent branding on the center of the wing and hull. The airline’s iconic logo will also appear on the front and back of the team’s clothing, sailing apparel and equipment.
President of Emirates Airline Sir Tim Clark said: “We’re delighted to announce our new partnership with one of the world’s most successful sailing teams.
“Emirates and the Great Britain SailGP Team share common values, ambitions, and drive – making this partnership a natural fit. Together, we’ll take the sport to new levels, bring fans closer to the action, and deliver world-class experiences to customers worldwide.
“We also look forward to working closely with our partners on joint sustainability initiatives that will truly make an impact – on and off the water.”
Emirates Great Britain SailGP Team CEO and driver Sir Ben Ainslie, said: “The Great Britain team and I are thrilled to have Emirates, one of the most iconic sporting brands in the world, on board this journey with us.
“Sport has the ability to inspire like nothing else. At a time where the SailGP league is seeing unprecedented growth in the form of new race locations, teams, owners, and Season 4’s calendar revealing a strong continuation of this trend, together as partners we will be able to take both the team and the sport to new heights.
“This is a pinnacle partnership, one that brings both commercial value as well as supports our sustainability ambitions to support three million young people to take climate action.”
In line with the UAE declaring 2023 as the “Year of Sustainability” – the new sponsorship will open more opportunities for Emirates and the Great Britain SailGP Team to drive joint global environmental campaigns.
Emirates recently completed its first milestone demonstration flight using 100 percent Sustainable Aviation Fuel (SAF) in one of its GE90 engines on a Boeing 777-300ER aircraft. The airline also supports IATA’s collective industry commitment to reach net zero emissions by 2050, and is exploring opportunities to enhance operational fuel efficiency, SAF, low carbon aviation fuels (LCAF) and renewable energy.
Emirates remains committed to reducing its carbon footprint and environmental impact through various sustainable initiatives on-board, including blankets made from 100% recycled plastic bottles and reducing single-use plastics on board its aircraft.
With the 1851 Trust, purpose partner to the Emirates Great Britain SailGP Team, the team has declared its ambition to inspire three million young people to take action to protect nature, people, and the planet through the Protect Our Future climate digital education platform.
Leading renewable energy company, Low Carbon, has just signed a three-year partnership with the team and will support the 1851 Trust to produce world-class, climate-focussed education resources, to inspire and enable young people to act, whilst building global communities of climate champions.
Emirates and Great Britain SailGP Team will also support wider sustainability issues such as gender equality. Emirates Group has also recently signed the UAE Gender Balance Council pledge, committing to increase the representation of women in leadership roles to 30 percent by 2025.
Under the sponsorship deal, the airline will enjoy a wide range of benefits including: marketing, digital and social media rights; VIP hospitality tickets; meet and greet access to the athletes, including Sir Ben Ainslie and Hannah Mills OBE, the world’s most decorated male and female Olympic sailors; and exclusive opportunities such as “sixth sailor experience” for Emirates fans to experience the action first-hand on the water.
Emirates has been a staunch supporter of sailing with its first sponsorship tracing back to 2004 as the naming sponsor of Emirates Team New Zealand.
Emirates Great Britain SailGP Team will compete in the remaining three events of SailGP Season 3 – where they are currently placed third – with the iconic Emirates branded F50 boat featuring in Sydney, Christchurch, and the Season 3 Grand Final in San Francisco, 6-7 May, 2023. The airline will also continue to support the team for the next three seasons of the global racing calendar. Season 4 commences June 2023.
Emirates’ long-standing commitment to the UK traces back to 1987. The airline currently serves the country with 120 weekly flights including: six daily A380 services to London Heathrow; three times daily A380 service to Gatwick; double daily service to Stansted (1 May 2023); three times daily A380 service to Manchester; double daily service to Birmingham including an A380 service (1 July 2023); daily service to Newcastle; and a daily A380 service to Glasgow (26 March).