Magic sponsorship

SRAM, the world’s most innovative bicycle component manufacturer, announced a partnership with the New York Yacht Club American Magic racing team in their bid to win the 37th America's Cup.

18 October 2022


Bike component brand, SRAM has partnered with American Magic ahead of the 37th America’s Cup.

“This is an amazing opportunity to not only demonstrate our products and technologies in a new and unique way but be a part of one of the most historic and viewed sporting events in the world,” said SRAM CEO Ken Lousberg.

“SRAM componentry will be integral to the success of this yacht.”

Terry Hutchinson, Skipper and President of Sailing Operations for NYYC American Magic added, “NYYC American Magic is investing a lot of time and resource into developing and testing systems for our next-generation AC75.


“SRAM has 35 years of experience working with high-performing teams, and we’re excited to be collaborating and pushing the boundaries in our pursuit to win the 37th America’s Cup.”

New York Yacht Club American Magic will spend all winter in Pensacola before relocating to Barcelona for the final push into the 37th America’s Cup campaign in 2024.

Formed in October 2017 by Bella Mente Racing, Quantum Racing, and the New York Yacht Club, American Magic represents a joint vision to win the America’s Cup, the highest prize in sailing and the oldest trophy in international sport.

New York Yacht Club American Magic brings together two highly successful racing programs with the most prestigious yacht club in the world. Both are united by a determination to regain the America’s Cup, reconnect the American sailing base with the premier event in the sport, and elevate the quality of competitive sailing in the United States.

The name, American Magic, is a nod to the New York Yacht Club’s storied America’s Cup history; a combination of the boat the trophy is named for, and the first boat to defend it.

SRAM and American Magic will provide more specific details of the agreement, as well as in-boat technologies, later this year.

The 37th America’s Cup will take place in Barcelona, Spain, in September and October 2024.

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