Maxi vision
Nautor Swan and Edmiston join forces in a commercial partnership for the new sailing alloy 40- metre+ range, with the yacht to be designed by Malcolm McKeon.
28 March 2025
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A new partnership between Nautor Swan and Edmiston signifies the beginning of an exciting new era. For Nautor Swan, this venture represents a bold step into a new market, not just in terms of size but also material, introducing a new range of sailing yachts designed for a discerning and forward-thinking clientele.
Measuring 42-metres, the first yacht of the range is penned by Malcolm McKeon Yacht Design, and was unveiled during the 2025 Palm Beach International Boat Show, 21 to 24 March.
For Edmiston, as one of the largest brokerage house in the world, the partnership affirms their trust in Nautor Swan’s status as legendary brand in sailing, which will drive the project to global success.
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The collaboration is built on a shared vision to elevate Nautor Swan’s global presence, furthering its legacy in the maxi yacht segment, and to strengthen the reach of the new alloy range across the world.
It also marks another significant step in the Nautor Swan for America initiative that began with the partnership with American Magic, aiming to re-energize sailing in the United States.
Massimo Perotti, Executive Chairman of Sanlorenzo, the parent company of Nautor Swan, explains: “We acquired Nautor Swan to complement our product offering, entering the sailing segment with the most iconic brand.
“Sanlorenzo and Nautor Swan share similar values, catering to a club of ‘connoisseur’ yachtsmen who are passionate about the sea.
“We are actively exploring new markets, and have exciting plans ahead of us with sailing also positioning itself as a sustainable choice. Our partnership with Edmiston is a natural progression of our shared vision which opens up new opportunities for the future of both brands.”
“Nautor Swan is one of the iconic names within the sailing yacht world,” adds Jamie Edmiston, Chief Executive Edminston.
“We are excited to embark on this journey with Sanlorenzo and Nautor Swan to establish the brand at the pinnacle of performance sailing yacht production. Working closely with Massimo and Giovanni, with Bruce leading from Edmiston we are optimistic and excited for the future.”
Giovanni Pomati, CEO of Nautor Swan states: “This partnership with Edmiston is vital to completing a strategic operation that will leverage the collective expertise of Sanlorenzo in the superyacht industry.
“The collaboration will create a powerful synergy of knowledge, ensuring the success of an ambitious global project and technology transfer opportunities to the sailing segment.”
Bruce Brakenhoff will be the primary contact at Edmiston for this exciting new project. Edmiston’s office located on Rhode Island, will serve as the operational hub for the promotion and sales activities of this new yacht range, marking a significant return for Nautor Swan to Newport, a world-renowned sailing center that has long been a beacon for yacht enthusiasts.
The Finnish shipyard is working on multiple fronts, with the new alloy range standing as one of its most pivotal initiatives. This range is designed for an important market segment, where owners are eager to finally own a Swan-branded yacht and become part of the Swan legend.
The first yacht in this alloy range will be designed by Malcolm McKeon Yacht Design, whose design philosophy combines performance, comfort, and innovation with elegance and modernity. McKeon’s expertise will push the boundaries of performance while retaining the timeless beauty and tradition for which Swan yachts are renowned, while also ensuring the authenticity of the Swan experience for new and existing customers.
The alloy sailing yachts will honour Nautor Swan’s iconic aesthetic while focusing on protection, comfort, and long-range cruising ability, with no compromise to sailing performance.
Sustainability will be at the core of every design, incorporating cutting-edge solutions such as hydrogeneration and other eco-friendly technologies already experienced by Sanlorenzo including methanol and hydrogen.
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