Monaco uncovered

Monaco Yacht Show has released a docuseries focusing on the delights of the Principality and the yacht show’s special place in its culture and economy.

26 September 2022

This Is Monaco, sponsored by partner watchmaker brand Richard Mille, gives viewers a glimpse into the historical legacy behind the Monaco Yacht Show, the luxury lifestyle that encompasses it and the new wave of yacht owners that wait on the horizon.

From key industry figures such as Espen Oeino, Sam Sorgiovanni and Charlie McCurdy, President and CEO of Informa Markets, as well as His Serene Highness, Prince Albert II of Monaco, to revolutionary technology, the series covers all aspects of the event and its sensational host venue.

Episode 1: A Living Legacy explores not only how this elite playground whets the appetite of ultra-high net worth individuals, but its journey to becoming centre stage for the most exciting superyachts in the world.

Port Hercules is the picturesque venue for the Monaco Yacht Show for over 20 years.

The event attracts the world's superyachting fraternity and ultra-high-net-worth owners.

HSH Prince Albert II is the patron of MYS and describes its value to the Principality.

Espen Oeino, designer and naval architect, explains the significance of MYS and its commitment to sustainable practices.

Australian designer, Sam Sorgiovanni speaks about the new opportunities for owners to meet face to face with designers.

The show and its exhibitors must now also meet the demands of a new generation of yacht owners that feel the urge to contribute to a green attitude.

This is Monaco seeks to highlight the extravagant and technologically advanced desires of younger clientele and how brokerages, shipyards and yacht enthusiasts alike must navigate and adapt to these changes.

Episode 2: Showcasing Luxury shines a light on all things high status, focusing on how young, ultra-high-net-worth individuals spend their money.

From outstanding yachts with cutting-edge designs and green technologies to lavish automobiles, world-class brands travel across the globe to showcase at the Monaco Yacht Show, making it an all-encompassing stage for elegance and luxury.

Episode 3: The Next Wave covers the innovation and evolution at Monaco Yacht Show over 30 years, including cutting edge technology, sustainability and future trends.

This episode explores how the show caters to a new wave of attendees who are young, digitally driven and eco-conscious – marking an inter-generational shift in the world of superyachting.

Ocean Media is a media partner of the Monaco Yacht Show and will be attending this year’s event, running 28 September to 1 October.

monacoyachtshow.com

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