Photography by ©Emirates Team New Zealand
28 August 2023
The bespoke SLAM range features the iconic Emirates Team New Zealand logo and will cater for the entire team from hi-tech kit for the race crew to shore and casual wear, while a replica version with the same technical characteristics will be marketed worldwide.
The clothing was the result of a detailed and collaborative process between SLAM and Emirates Team New Zealand focused on materials, design and performance, with the range also benefitting from SLAM’s seamless technology.
Following its arrival Emirates Team New Zealand put the collection through its paces over the past week off Barcelona — the venue for next year’s America’s Cup showdown — and were delighted with the sailing kit which embodies their and SLAM’s shared dedication to performance and excellence.
“For SLAM this is a true partnership, and by that I mean that we will do everything we can to support Emirates Team New Zealand with their defence of the America’s Cup,” said Enrico Chieffi, SLAM CEO.
“Both teams know what it takes to be successful, and we are determined to collaborate and support the New Zealand success story. We share a commitment to results through innovation, excellence and quality with Emirates Team New Zealand, alongside a competitive philosophy and a determination to succeed.”
Joining forces with Emirates Team New Zealand marks another major milestone on SLAM’s mission to reaffirm its place among the world’s best high-performance sailing brands, following its partnership with the Italian Sailing Federation and the creation of a ‘Dream Team’ of sailing champions.
Kevin Shoebridge, Emirates Team New Zealand COO, said: “The clothing is everything that we hoped for and expected from a brand like SLAM which has played a central role in the sailing world for over 40 years. It has been very important to us that the apparel the team wears is suitable for every single person and the role they play in the team, from sailors to shore crew, designers and administration. SLAM is one of the finest high-performance sailing brands in the world and the whole team is delighted to have them onboard for our defence.”
Acme Merchandising (the distribution arm of the Acme Group) is thrilled to partner with Slam and distribute the new Slam “Foil Collection” on which the ETNZ gear is based.
Duncan Curnow, Sales Director, was particularly thrilled to hear of Slam’s partnership with ETNZ and the exciting developments coming out for the team and the supporters.
The regular Slam range is available through good marine retailers in Australia & New Zealand, with the ETNZ collection available through RNZYS in Auckland, RYOS in Wellington, online at www.slam.com and at the America’s Cup retail store in Barcelona.