Scope of operations
Ensign Yachts is taking a new strategic direction with its boating network.
03 November 2019
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Ensign Yachts has developed a plan to have a central hub in key states, with the sales team strategically positioned in more boating locations all across Australia, working with more marinas, service providers and yacht clubs than ever before.
Ensign Yachts hopes to interacts with its customers in the broader boating community by making the team more mobile and ever-willing to meet clients where it suits them.
“We already enjoy industry leading coverage with a strong presence in Sydney, Melbourne, Gold Coast, Sunshine Coast and Perth and will be increasing our coverage across Australia with more sales professionals in additional strategic locations,” said joint MD of Ensign Yachts, Sean Rush. “We have hired 4 new Ensign sales ambassadors since we took over the business increasing our team to more than 25 and are looking to bring on more.”
The market is definitely changing. Many people still want to touch, feel and experience yachts first-hand.
“Baby boomers are buying boats and taking them to regional centres to live on or to have a base there”, says Sean, “and we’re looking to follow the market.”
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Ensign Yachts will continue to provide stock at showcase destinations to help refine and research the right fit to meet our customers’ individual needs.
“The strength of our network is our network”, commented joint MD of Ensign Yachts, Andy Howden.
“Our people, the shared knowledge within and our diverse array of stock and premier new yacht brands are why people come to Ensign. We want to expand into more and more areas, to offer complimentary products and services, a better customer service experience and a more diverse product range on a truly national platform, not only concentrating on the major centres.”
“The business is going swimmingly”, says Andy when quizzed on the market. “We delivered a Bavaria S36 sports yacht earlier this month, a Nautitech 542 catamaran last month, two Bavaria C57 yachts earlier in the year, two Bavaria C45, two C50 and a C57 late last year and we have another 54 foot Nautitech catamaran in the final stages of construction. On the pre-owned boats side of the business, winter was a little bit quieter than usual but we have seen a marked increase in activity in recent times with more than $8 million in offers received in the last month.”
While Ensign Yachts will be reducing its retail footprint across Australia, it is expanding its presence in yacht clubs and marinas around Australia, and via its emerging digital platform.
“It is a natural progression for the business”, comments Sean, “seeing as we already have a comprehensive database of clients and customers that we have developed over 4 decades of operation.”
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