Rolex returns
Rolex has renewed its support of Australia’s iconic yacht race, the Rolex Sydney Hobart.
Photography by Salty Dingo
14 March 2024
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The Cruising Yacht Club of Australia (CYCA), is delighted to announce that Rolex, the Title Partner of the Sydney Hobart Yacht Race, has recently confirmed a continuation of its 20-year relationship with the iconic Australian sporting event for a further 10 years.
The sponsorship will extend the Swiss watch manufacturer’s naming rights of the Rolex Sydney Hobart Yacht Race through to the 2033 edition. The announcement is testament to the Geneva-based brand’s privileged relationship with Yachting, and contribution to the development of the sport and its traditions.
CYCA Commodore Arthur Lane said, “We are thrilled to be able to continue our long and warm relationship with Rolex.
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“Through the ongoing support of Rolex, our Club has been able to continue to build the 78-year yacht race into one of the most revered and recognised yachting events on the international calendar and to more effectively promote it to broader audiences. The race now attracts competitors from all continents and has an international following that transcends others in the sport, appealing to both sailors and spectators alike.
“It has been an extraordinary 20-year partnership that we have shared since 2002 and we are very much looking forward to the next chapter together.”
The Rolex Sydney Hobart Yacht Race is regarded as one of sailing’s ‘Classics’ and is held annually on Boxing Day (26 December) in conjunction with Race Finishing Partner, Royal Yacht Club of Tasmania (RYCT).
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