Sail royalty on show
Groupe Beneteau presented a diverse range of sailing yachts at the recent Miami International Boat Show.
27 February 2023
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The 2023 Miami International Boat Show, 15 to 19 February was the opportunity for Groupe Beneteau to report on the latest progress with its strategic plan and to once again set out the ambitions already unveiled to its international community in Cannes in 2022.
Capitalising on this platform, Groupe Beneteau shared its vision and mission: BRINGING DREAMS TO WATER.
At the largest boat and yacht show in the world, Beneteau, Lagoon Catamarans and Excess Catamarans took active presences at the show with an amazing fleet of 20 models, including seven US premieres, which were the First 44, the Oceanis Yacht 60, the Swift Trawler 41 Sedan, the Antares 7 and the Flyer 8 Sundeck from Beneteau, the Lagoon 51 from Lagoon Catamarans and the Excess 14 from Excess Catamarans.
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During the show, Groupe Beneteau held a press conference with 40 journalists, sharing its vision and mission with the American market: “BRINGING DREAMS TO WATER”.
Branding excellence
Beneteau has successfully reinvented itself over the years by offering a wide range of products “from pure racers to comfortable cruisers”.
Beneteau recently launched the new Oceanis Yacht 60, targeting the high-end cruiser market, as well as the sustainable First 44e, the new trend-setter model.
In the multihull segment, the new Lagoon 51 reveals an optimized circulation on board and an amazing layout; while the Excess 14 offers greater onboard space and the same thrilling sensations at the helm as the monohull.
Engaged CSR approach: B-Sustainable
Groupe Beneteau has been increasingly adopting environmentally responsible measures in all aspects by working closely with numerous partners for building a sustainable future.
One of the most innovative development projects is the Beneteau First 44e, the first boat in the world using recyclable resin and electric propulsion.
While for Lagoon Catamarans, the new Lagoon 51 offers sustainable solutions including extra large solar panels options as well as using more eco-friendly materials (natural fibers in the composites).
Digitalisation
By the end of 2023, all of the Group’s boats will be connected with the SEANAPPS app, which simplifies your boat’s management and maintenance.
Continuing to develop boat clubs
The Boat Club business has been developing aggressively, with over 35 bases in operation. Coming ahead, the Group will further maximise the exposure and access to dayboating as widely as possible.
In its sail range, Beneteau showcased First 44 (US premiere), Oceanis 40.1, Oceanis 46.1, Oceanis Yacht 54, Oceanis Yacht 60 (US premiere), Lagoon 42, Lagoon 51 (US premiere), Lagoon 55, SIXTY 5, Excess 11, Excess 14 (US premiere).
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